The Challenge
Tokmanni wanted to increase customer store visits and engagement. The usage rate of mobile coupons was low, and Tokmanni needed a way to make offers more relevant and appealing to individual customers.
Solution
We partnered with Tokmanni to create an AI-driven personalization engine for their mobile app offers. We started by understanding purchasing patterns. We then created AI models to recommend relevant products and set optimal discount prices for each customer. The solution also uses GenAI for creating product summaries, and A/B testing to measure success.